From November 16 to December 11 Puesto Viejo Estancia organized the exclusive launching of the all-new Toyota Hilux and SW4. The grounds of Puesto Viejo were transformed into a 4×4 circuit where Toyota dealers could test drive the new models.
On each day the activities started with the reception of the guests, with a welcome breakfast served at the bar area of the Clubhouse, followed by the training sessions at the main room including presentations and videos.
After a coffee break, activities continued with the static presentation of the pickup trucks, which allowed participants to take a closer look at the engine and interior of this new model.
After lunch, which was served at the Clubhouse’s gallery, participants were divided into groups; one group continued with training sessions in smaller groups and the second group headed to the test tracks, where participants got the possibility to appreciate all the features of the new Toyota Hilux.
The day activities ended with a final meeting in the main room at the Clubhouse.
December 21 was the day of the official SW4 launch. During the event, brand representatives −Daniel Herrero, President of Toyota Argentina and Gustavo Salinas, Commercial Director of Toyota Argentina− shared the highlights of the new generation of SUVs, and the models that Zárate’s plant currently produces.
The possibilities regarding the types of events that can be organized at Puesto Viejo Estancia are limitless, please contact our Events Department for further information.